Why Do You Need to Be on Page 1 of Google?
- 81% of consumers search online before buying. Purchases begin with search. Prospective buyers search online for helpful product information, price comparisons, and trustworthy reviews. – Adweek
- 84% of clicks are organic. Searchers skip advertisements and click on organic search results to find what they’re looking for.
So How Do You Get To Page 1 of Google Organically?
The most basic way to describe SEO is this: It’s the work that goes into a website to get it on the first page of Google. It’s about making sure that search engines like Google place you on the first page of results when potential customers are searching for your product or service.
How Does SEO Get You to Page 1 of Google?
- Does Google think your site is RELEVANT? Relevance has everything to do with your website. Things like correct code on the back-end and the right content on the site itself. “Relevance = Onsite”
- Does Google TRUST your site? Trust is measured by the number of OTHER websites that talk about or link back to your website. The more websites that talk about you and link back to your site, the more trusted you become. “Trust = Offsite”
The most relevant and most trusted source = best answer and first page rankings. Ranking on the first page means more traffic and more customers!
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