Brand and Logo Questionnaire

This form is intended to better help us understand what you are envisioning for your brand and also function as a brand exercise for you. By completing this form we hope to gain valuable insight into how you perceive your brand. Upon submission of this form we will email you the completed questionnaire for your records. Please consider these questions carefully and do not hesitate to clarify any of the questions with us. It is not required that you answer every question.

Company Mission Statement

Product/Service Positioning Statement

Example: For upscale American families, Volvo is the family automobile that offers maximum safety.

Customer Benefit of your Product/Service:

Example: Saves Time, Saves Money, Increases ROI

List five words that represent your brand:

List three messages that your brand needs to communicate:

Value Proposition

If your customers get only one message about your brand, what do you want it to be?

Brand Attributes

Please indicate on the bars below where your brand image would fall between the two opposing characteristics.

Feminine - Masculine (1 = Feminine, 3 = Neutral, 5 = Masculine)

Simple - Intricate (1 = Simple, 3 = Neutral, 5 = Intricate)

Grey - Colorful (1 = Grey, 3 = Neutral, 5 = Colorful)

Conservative - Extravagant (1 = Conservative, 3 = Neutral, 5 = Extravagant)

Approachable - Authoritative (1 = Approachable, 3 = Neutral, 5 = Authoritative)

Necessity - Luxury (1 = Necessity, 3 = Neutral, 5 = Luxury)

Fun - Serious (1 = Fun, 3 = Neutral, 5 = Serious)

Professional - Casual (1 = Professional, 3 = Neutral, 5 = Casual)

Modern - Classic (1 = Modern, 3 = Neutral, 5 = Classic)

Sporty - Elegant (1 = Sporty, 3 = Neutral, 5 = Elegant)

Extreme - Safe (1 = Extreme, 3 = Neutral, 5 = Safe)

What color(s) best represent your brand?

If you have specific PMS colors that are required please list those.

What color(s) would you NOT like to see?

What words would you use to describe your brand?

What words do you NOT like to use to describe your brand?

What attributes and/or emotions do you want associated with your brand?

What attributes or emotions would you NOT want associated with your brand?

Abstract Values

If your brand was a person, how would you describe it to a friend?

How would you describe its style?

What other brands would be its friends?

Where would it hang out?

Age? Gender?

Logo Formats

Which one of these four logo formats do you believe represents your brand?

Logotype

Includes your company's name in a stylized typeface and/or company initials in a simple shape.

Pictorial Mark

A pictorial mark includes literal or representative imagery to symbolize your brand.

Abstract Mark

Features abstract shapes and symbols to convey an idea or attributes.

Emblem, Crest or Enclosure

Features the name or initials of the company usually as part of a pictorial element or shape.

Please explain

Logo Styles

Which one of these five logo styles do you believe represents your brand?

Web 2.0
Common elements include: vibrant colors, subtle 3D feel, bold type, color transitions, shadows, gloss and reflection.

Contemporary
Common elements include: fresh colors, stylized imagery and clean type.

Classic
Common elements include: timeless colors, literal imagery and traditional type.

Detailed/Stylized
Common elements include: detail, textures, flowing lines and distinctive type.

Complex Illustration
A hand drawn feel depicting a scene or character.

Please explain

Fonts

What styles of fonts do you believe represent your brand?

Please explain

Additional Information

Do you have any other suggestions or ideas that would be helpful for our team when developing the graphic representation of your brand?

File Upload

If you have any samples you would like to share please upload them here.

Contact Information

Name *

Email *

Company *

Website